Snapchat is currently the fastest growing social media platform, and with its ever expanding growth and popularity, it provides another marketing channel for many businesses to take advantage of. Like other social media platforms, it appeals to a certain demographic, and there are methods specific to Snapchat that may not be so successful on other networks. This article has been written with the intention of giving you some ideas on how to maximize the power of the current social media darling.
4 Ideas To Grow Your Business Using Snapchat
1. Use Snapchat To Grow And Develop Your Brand
The attraction of Snapchat to its millions of users is the spontaneity and realism of the content produced. On virtually every other network, the content is polished, edited, and reviewed constantly for fear of damaging the brand. Snapchat, on the other hand, is faster and close to real-time, providing raw content.
Snapchat users feel more connected with the brands they follow, which makes it the perfect platform for behind the scenes styled content. The purpose is to make your followers feel personally connected to your brand, providing them with exclusive content or promotions that are only available on Snapchat. Your aim should be to build a tribe of rabid followers, hungry for every piece of information you provide.
2. Consider A Brand Takeover
This method can take some research and time because it is essential that you find the right match for your brand. The concept is to let someone else run your Snapchat account for a specified period. The ideal person to hand over the reigns to your account will be someone who has already established a huge following on Snapchat, of maybe 300,000 followers.
If you choose the right partner for this process, your brand will benefit from being “recommended” by that person, and the popularity and respect of their followers, will hopefully transfer to your brand. It is a similar concept to a friend recommending a film or book; you are much more likely to consider engaging with it, if it was recommended by someone whose opinion you respect and trust.
3. Use Snapchat To Invite Fans To Live Event Launches
When Apple launches a new iPhone, there is always limited space in the audience. Apple has the resources and finances to stream their launches live on their website to meet demand,but for most companies, this is not a feasible option.
This is where Snapchat can provide the perfect solution. It is reasonable to assume that anyone who follows your brand on Snapchat is passionate and enthusiastic about your brand. Make your followers feel special by bringing them into the audience at any launches or special events. This can easily be accomplished by live streaming the event on your Snapchat channel. It is little things like this that will help grow your fanbase and their loyalty.
4. Snapchat Offers The Perfect Sales Opportunity
The scarcity of a product has long been used as a sales technique to encourage people to purchase a product. The fear of missing out on a special deal of promotion will be enough to convince someone to pull the trigger and make that purchase.
The fact that videos on Snapchat only last for 24 hours means that you can run a promotion safe in the knowledge that it will automatically be time limited. If you put some time and thought into this style of promotion, it can reap huge dividends, as you are promoting a time limited offer, to your biggest fans.
The above ideas are just some of the benefits that Snapchat can bring to your business. There are many more ways to utilize Snapchat for your business, but that comes with experience and success. As with everything, using Snapchat for your business comes with practice – luckily it is one of the easiest social media tools to use. If properly executed, any social media platform can help your business reach new customers and grow your following. Investing and learning the intricacies of the various social media platforms is time well spent, and could potentially benefit your brand for many years to come. To learn more about how to incorporate social media into your business, check out our other social media posts.