X Level Office has changed its name to Novel Coworking, a name that more accurately represents what we're about: Partnering with our clients to provide the space and resources they need to innovate and write their story. It’s our hope that as each of our members pens their future in our space, Novel Coworking can provide the blank pages for their success.

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Pinterest is one of many Web 2.0 properties on the internet, but in many ways, it has a lot of untapped potential for business users. Pinterest doesn’t come with a set of instructions to assist you to grow your business, but when used properly it can be like throwing accelerant on a bonfire. By implementing some or all of the tips below, you can take strides to increase your organic inquiry.

 

Make sure your profile is completed and on-brand

This might seem rather obvious, but because Pinterest is all about the boards and aesthetic, many businesses neglect their homepage. This is a golden opportunity for you to drive some traffic to your business by filling in one simple piece of information. When you have a professional fully completed home page, you are giving them a road map direct to all your other products and services.

 

Every picture and post must be shareable

This is the most high-impact tip, as for some businesses it flies in the face of conventional marketing. In many ways, your business will gain more exposure when it is recommended by other people rather than by you. The main benefit of using Pinterest for your business is to get your brand in front of as many potential customers as possible. By adding the “Pin It” option, you are driving visitors to share your post. Remember it only takes one thoughtful post to go viral and dramatically increase your organic inquiry.

 

Invest in high quality photography

Pinterest invokes passion and enthusiasm through its excellent pictures. If your photographs are out of focus or badly lit, it gives a negative impression of your brand. If you are serious about utilizing Pinterest to its full potential, then invest in a photographer, or a high quality camera.

 

Make use of Buyable Pins

When Pinterest first launched, they were not keen on businesses using their platform. However, in the past year they have made strides to provide business-centric tools and features. Make good use of Buyable Pins, which can be set up to let a visitor buy your product instantly and without ever leaving Pinterest. When visitors are actively browsing their Pinterest feed, you have an excellent opportunity to convert using some of their unique tracking features.

 

Think like your customer

Most do do not use Social Media with the direct goal of purchasing product, they use it to kill time, entertain themselves, and connect with friends. The content you provide has to be unique, visually appealing, and professional. Create content that makes people want to engage, that draws emotion or invokes a memory. Pinterest is a fantastic platform to show the lifestyle your brand portrays, and capturing that essence is paramount.

 

These are a few tips to help you make better use of Pinterest, but this is only the beginning of your business’s journey on the platform. Start to put these tips into motion, and continue to learn more about how you can use social media to convert potential clients, and delight paying customers. If you’re looking to learn more about how to use Facebook to drive sales, read our blog post.