X Level Office has changed its name to Novel Coworking, a name that more accurately represents what we're about: Partnering with our clients to provide the space and resources they need to innovate and write their story. It’s our hope that as each of our members pens their future in our space, Novel Coworking can provide the blank pages for their success.

BOOK A TOUR

What
Chicago (The Loop)
Chicago (West Loop)
Chicago (Wacker)
Houston (Theater District)
Houston (Scanlan Building)
Dallas (Katy Building)
Charlotte (Uptown)
Jacksonville (Groover-Stewart Building)
Seattle (Pioneer Building)
Alexandria (Old Town)
Indianapolis (Circle Tower)
Pittsburgh (Golden Triangle)
San Diego (Gaslamp)
Denver (16th Street)
Chicago (River North)
Kansas City (Kessler Building)
Richmond (Shockoe Slip)
Nashville (5th Avenue)
Minneapolis (Lasalle Building)
Boulder (15th and Canyon)
Cincinnati (Hooper Building)
All
America Chicago
America Adak
America Anchorage
America Anguilla
America Antigua
America Araguaina
America Argentina - Buenos Aires
America Argentina - Catamarca
America Argentina - Cordoba
America Argentina - Jujuy
America Argentina - La Rioja
America Argentina - Mendoza
America Argentina - Rio Gallegos
America Argentina - Salta
America Argentina - San Juan
America Argentina - San Luis
America Argentina - Tucuman
America Argentina - Ushuaia
America Aruba
America Asuncion
America Atikokan
America Bahia
America Bahia Banderas
America Barbados
America Belem
America Belize
America Blanc-Sablon
America Boa Vista
America Bogota
America Boise
America Cambridge Bay
America Campo Grande
America Cancun
America Caracas
America Cayenne
America Cayman
America Chicago
America Chihuahua
America Costa Rica
America Creston
America Cuiaba
America Curacao
America Danmarkshavn
America Dawson
America Dawson Creek
America Denver
America Detroit
America Dominica
America Edmonton
America Eirunepe
America El Salvador
America Fort Nelson
America Fortaleza
America Glace Bay
America Godthab
America Goose Bay
America Grand Turk
America Grenada
America Guadeloupe
America Guatemala
America Guayaquil
America Guyana
America Halifax
America Havana
America Hermosillo
America Indiana - Indianapolis
America Indiana - Knox
America Indiana - Marengo
America Indiana - Petersburg
America Indiana - Tell City
America Indiana - Vevay
America Indiana - Vincennes
America Indiana - Winamac
America Inuvik
America Iqaluit
America Jamaica
America Juneau
America Kentucky - Louisville
America Kentucky - Monticello
America Kralendijk
America La Paz
America Lima
America Los Angeles
America Lower Princes
America Maceio
America Managua
America Manaus
America Marigot
America Martinique
America Matamoros
America Mazatlan
America Menominee
America Merida
America Metlakatla
America Mexico City
America Miquelon
America Moncton
America Monterrey
America Montevideo
America Montserrat
America Nassau
America New York
America Nipigon
America Nome
America Noronha
America North Dakota - Beulah
America North Dakota - Center
America North Dakota - New Salem
America Ojinaga
America Panama
America Pangnirtung
America Paramaribo
America Phoenix
America Port-au-Prince
America Port of Spain
America Porto Velho
America Puerto Rico
America Punta Arenas
America Rainy River
America Rankin Inlet
America Recife
America Regina
America Resolute
America Rio Branco
America Santarem
America Santiago
America Santo Domingo
America Sao Paulo
America Scoresbysund
America Sitka
America St Barthelemy
America St Johns
America St Kitts
America St Lucia
America St Thomas
America St Vincent
America Swift Current
America Tegucigalpa
America Thule
America Thunder Bay
America Tijuana
America Toronto
America Tortola
America Vancouver
America Whitehorse
America Winnipeg
America Yakutat
America Yellowknife
UTC
Hawaii-Aleutian Standard Time (HAST)
Hawaii-Aleutian with Daylight Savings Time (HADT)
Alaska Standard Time (AKST)
Alaska with Daylight Savings Time (AKDT)
Pacific Standard Time (PST)
Pacific with Daylight Savings Time (PDT)
Mountain Standard Time (MST)
Mountain with Daylight Savings Time (MDT)
Central Standard Time (CST)
Central with Daylight Savings Time (CDT)
Eastern Standard Time (EST)
Eastern with Daylight Savings Time (EDT)
Atlantic Standard Time (AST)
Atlantic with Daylight Savings Time (ADT)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2018
2019
2020
2021
Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
X

Read any publicity material for a new company trying to acquire capital funding, and among all of the technical details, the vast majority of pitches will mention business trends. The irony is that companies understand the importance of trends when they are launching, but soon ignore them. Once the company is established, the focus is put on more pressing issues. This is an easy mistake to make, but could potentially be catastrophic for your company and its relevance in the industry.

The business landscape rarely, if ever, stands still, so the most successful companies are those that have the capacity to react to different trends and embrace them.

Here are a few current business trends that you should take into consideration when planning your strategy moving forward.

 

Customers Value Expertise Over Sales

Have you ever walked into a store and been approached by a salesperson within seconds? Did that encourage you or put you off? Research shows that the majority of customers prefer to consult their smartphone, rather than talk to a salesperson. The current trend in retail is to adopt the Apple model, where staff don’t have sale targets and are there to offer expertise and advice. The days of the hard sell approach appear to be at an end; customers prefer to make educated decisions on their own time, with retail staff who are more focused on helping rather than selling. This approach is initially more expensive to develop, as staff require more knowledge and training, but over time it can reap huge rewards.

 

Crowdfunding Is Not Just About Raising Capital

In recent years, many startups have used crowdfunding compared to the original model of venture capital funding. At the end of 2016, crowdfunding was on track to surpass venture capital, as the primary source of funding for new businesses. What many people fail to understand is that there is another huge advantage to the crowdfunding model, which is causing this switch. Raising money via crowdfunding validates the business, as it is the perfect way to expose your idea to a large variety of people. The more people who fund the project, the more confidence others will have in its potential success, because they can see that the idea is already proving popular within the marketplace. If 1000 people have confidence in a product or business plan, the overwhelming consensus is that it has great potential.

 

The Boundaries Between Offline and Online Are Becoming Blurred

The buying decision is increasingly taking away from the store. People are researching and evaluating their information online, looking at videos, and reading customer reviews. A growing trend among businesses is to embrace this buying strategy by creating and providing that content to potential customers. By understanding the terms they are searching for and pre-empting their questions before they are even asked, companies can steer a visitor towards the purchase decision. Companies who understand user intent, and are actively pursuing it, gain a distinct advantage over the competition. In essence, you are managing the buying decision and removing any potential barriers to purchase.

 

Trends have a natural ebb and flow, and although at the time of writing the above trends are current, there is every likelihood that new concepts and ideas will rise to the forefront by year’s end. For any business, the key is always to keep abreast of the latest trends and get ahead of them to take full advantage. Whenever you are focused entirely on your business, it can be a challenge to keep up to date with new trends, particularly within the digital industry, which is why it is worthwhile leaving it to another company whose entire business model is focused on exploiting digital trends.

At Level, we are continually looking for new trends and patterns, as that helps us to better implement cutting edge strategies for our clients. By visiting our blog regularly, you will be able to take advantage of our knowledge and expertise, leaving you more time to steer your business to even greater success.