X Level Office has changed its name to Novel Coworking, a name that more accurately represents what we're about: Partnering with our clients to provide the space and resources they need to innovate and write their story. It’s our hope that as each of our members pens their future in our space, Novel Coworking can provide the blank pages for their success.

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X

Company Name: Pixelatoms
Industry: Creative Digital Media
Year Founded: 2009
Level Location: 227 W 4th, Charlotte

Tell the story of how your business was founded.

“Pixelatoms, LLC., is a creative digital media studio creating award-winning content across media by combining technological aptitude with a passion for storytelling. We follow a philosophy of valuing education, pursuing knowledge, building a strong community and using our collective talents to transform imaginative concepts into meaningful realities. The studio was founded in order to bridge the gap between laboratory science and the general public, to tell the story of our innovations in a way that is interesting. However, we have grown to service numerous industries including apparel, jewelry, technology, etc.”

How is your business innovating and providing something new?

“With automation and artificial intelligence gaining ground, creatives are at an advantage because human creativity is the hardest to capture and replicate. We pride ourselves in radical transparency with our client relationships and valuing collaboration throughout our creative cycle. As creatives, we are inspired by storytelling that is engaging, informative and memorable.”

What do you like most about working for your company?

“Even after winning numerous awards, such as music video of the year, our proudest moments are when we can give back to our community, whether it is creating graphics and motion video for local and national charities through our “Create for Good” initiative, or through our community initiatives such as our historic building preservation project, Built City, or education affiliations with The Learning Lotus Project. We hope to continue creating unique voices for our clients and building and launching meaningful products.”

What has been the biggest challenge in starting a business?

“We work in an industry where clients may not always understand the value and cost of quality design, and are willing to sacrifice quality for cost. So, for us, the challenge has been not compromising on the integrity of our own brand, and the quality of our work, for a contract. We educate our clients so they can make informed choices, and we have resolutely stood by the quality of our own brand and the integrity of our work.”

What advice would you give someone who wants to start a business?

“Being an entrepreneur, starting and growing your own business, is not a job–it is a lifestyle; set hours and days off will be distant memory. Failures are inevitable; plan for them and mitigate them. Acquire a deep domain in your area of interest, and be a gracious collaborator because no person is an island. Calculate your risks, then take them; after all, nothing ventured, nothing gained. Measure your success, and build your dreams on your own terms. Even if all the stars line up, failure is likely, but the reward of hard-fought success is exhilarating.”