Industry: Financial Consulting/Debt Management
Year Founded: 2015
Location: Novel Coworking Gaslamp, San Diego
Tell the story of how your business was founded.
“My story with Oryzon is one that I believe was truly divine. Not something that I felt I just had a genius idea about a new product or service, but something that I believe was meant to happen. Through a series of timeline events and work experiences, I believe my company was written for me to have, even before the thought came into fruition. Prior to the launch of my company, I worked as a Revenue Accountant at the Fair Isaac Corporation (FICO) in Del Mar, CA, for nearly 5 years. There, I recorded monthly revenue (approx. $300M a month) from all of our clients who purchased our Fraud products for their businesses. Companies like JPMorgan Chase, Wells Fargo, Citibank, etc.
While at FICO, I felt my role in the company was becoming very stagnant and plateauing. Not because of my own personal work ethics, but simply because there wasn’t much room for growth, as no new positions ever opened up. Around my 4th year at FICO, I realized I wanted something more. I wanted a better job. I wanted to work from home. I wanted to spend more time with my family. And I expressed this to my wife, and that is when she introduced me to “The Secret”, a book written by Rhonda Byrne. This book transformed my life, almost instantly. With every second of my day, I focused on manifesting what I wanted most in life, and during my hour and a half drive to and from work every day, I just listened to positive affirmations about success, wealth and health.
And before I knew it, I started received random requests from friends and family to help them improve their credit situations, because they all knew I worked at FICO. Well I informed them that, although I work for FICO, we are a supplier of financial products, and it is the bureaus that actually are the ones who maintain/correct credit reports. But I started receiving an overwhelming number of requests every single day to help with credit, so that’s when I realized there was a need for this service, and I become certified as a FICO Expert, as well as became a member of the Credit Consulting Association, and then launched my company. And since that day, it has truly been a blessing to have my own company.”
How is your business innovating and providing something new?
“In my industry, many of the companies still operating rely heavily on the old adage of, “if it isn’t broke, don’t fix it”. So many of their current strategies and business practices are those of 20+ years old. Technology has changed so much to deliver much better results, better communication, and an overall, better experience for our clients. The folks here at Oryzon are passionate about Credit Repair and pushing it to the limit to obtain the optimum credit for all of our consumers. While we like to be on the cutting edge, we strongly believe that innovation, accompanied by past methodologies, is the key to providing our clients with the quickest and most effective approach.
We’ve designed our programs with the intentions of ensuring our customers obtain the highest level of credit performance, with the least amount of effort needed. Although Oryzon is fairly new, we do not let that hinder the levels of success that we are able to provide to our customers. Through innovation and award-winning customer service, we are determined to provide all of our customers with the essential tools needed to achieve their ideal credit.”
What does the future look like for your company?
“At this moment, we are focused purely on growth! We have been in a position in which our problems of late are GOOD problems to have. That being, we have TOO much business. Given the 5-star Yelp reviews, the 2015, 2016, and 2017 San Diego Small Business awards, we have always received a great number of clients purely off word of mouth. Now, we want to scale the company and reach clients that are outside of our locality, with that being said, marketing is our next big focus. We are building a team of reps that we believe should help us reach this goal, in which I hope we can acquire 75-100 new clients a month within the next 6 months. We currently are doing 35-50 new clients a month, and that’s with zero marketing. So, by starting new marketing campaigns, we should be able to increase those numbers, and I expect to double our numbers every 6-12 months.”
What advice would you give someone who wants to start a business?
“Perseverance. Never give up. Never quit. Cry. Cry very hard! But never stop, because in the end, every tear will be worth it. Fail! Fail daily! I say this in the sense of education, and not wishing bad luck. When you fail, it is because you are trying something new. You are trying to progress and improve your company, but with all things new, you must learn how to master them. So, you will fail initially. But you can’t let failure consume you and allow you to give up on your dreams. If you stay the course, learn from your mistakes, seek advice from mentors and advisors, within time, you will succeed.
My very first month with my company, I made 1 sale for $99. An entire month, in which I worked 60-80 hours each week, I made a grand total of $99. I cried. I was scared. My wife and I just had our first child who was about 4-5 months at that time, and my wife asked me, “Are you sure this is really the right decision?” And I didn’t know. But I told her it will all pay off and I will get better every day. And I did! And now, we have a lifestyle that many could only dream of!”
Why did you choose to move into Level Office’s San Diego office space?
“Without a doubt, the greatest co-working experience I have ever had! I’ve been here for nearly two months and I currently have a private office (1-2 person), and it’s absolutely perfect! Definitely more than enough space for just me; and I was able to decorate the office to my own desire. Every one of my clients who has stopped by has expressed how much they love the ambiance of the spaces here and can’t believe how affordable it is. You most certainly get more than what the price asks for. On top of the office just being a great place to work at, Level has employed one of the greatest managers that one could ask for!
Rachel has gone above and beyond for this place, as well as for all of the clients here. Her personality is amazing and her heart is kind, as she finds joy in making everyone’s experience here worthwhile. Prior to leasing a space at Level, I was extremely close to signing up at WeWork, and I am grateful that I didn’t. I contacted Level the same day I was planning on signing up at WeWork and Rachel made it a priority to see me that day (without knowing I was considering WeWork), and just by her professionalism, I signed an agreement the same day at Level. If you are considering a new place to work at, whether you are a big or small company, this is the place to be. All of the tenants here are welcoming and friendly, and you’d be surprised how quiet it is! Zero distractions whatsoever!”