For Matchnode, success begins with digital strategy. Because the digital marketing agency can understand their customers’ business problems upfront, they are able to create strategic plans that provide results.
“We’ve all owned companies at some point in our careers, so we really understand where our clients are coming from,” explains Brian Davidson, Cofounder of Matchnode.
In addition to digital strategy, Matchnode operates with two goals in mind: traffic generation and conversion optimization; in other words, getting their clients more customers. After understanding the business problem, they develop a strategy using different digital tools such as Facebook, Google Adwords and Analytics, Mix Panel, Kiss Metrics, Bing, Unbounce, and Optimizely. Davidson points out, “These tools are always changing, as will the strategies we use with our clients.”
The ability to use multiple tools enables Matchnode to cater their strategy most effectively and keep up with the continual changes in the digital world. The entire Matchnode team has years of digital marketing experience, which has allowed them to see these tools evolve. With their collective experience, they can offer a comprehensive strategy to their clients.
The idea for Matchnode began while Davidson, Dan Putt, and Chris Madden were having a beer before a Pearl Jam concert in the summer of 2013. All three co-founders had freelance work they wanted to continue while also wanting to do something more. Before the concert began that night, they decided to combine their client lists and launch what would become Matchnode.
The company made the move to Novel Coworking’s 318 W. Adams location in 2015 after deciding they needed a change from a previous coworking space. “We needed more sunlight too,” says Davidson. According to Davidson, the group is excited for the new network of people that comes along with working at Novel Coworking and find it a perfect place to incorporate their company’s focus on work-life balance. Being in the heart of the Loop, they are able explore the city and cultivate these interests as they focus on a task-based schedule rather than a time-based schedule. “We want our employees to have interests outside of work,” Davidson says.
Matchnode works with high-quality clients to ensure the client receives the best possible service. Their clients benefit from a flat fee to retain their services for a month, which has led them to optimal success. “Our clients aren’t just making a bet on us, we’re making a bet on them,” says Davidson. “We have built lasting relationships with our clients. We like to become an extension of their existing team.”