X Level Office has changed its name to Novel Coworking, a name that more accurately represents what we're about: Partnering with our clients to provide the space and resources they need to innovate and write their story. It’s our hope that as each of our members pens their future in our space, Novel Coworking can provide the blank pages for their success.

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Company Name: Kennetic Productions, Inc.
Industry: Video Production
Year Founded: 2003
Location: Level Office Groover-Stewart Building, Jacksonville

Tell the story of how your business was founded.

Chris Kennelly, Founder and Current CEO, started Kennetic in his parent’s spare bedroom right after graduating from the University of Florida. We landed Ocean Spray as our second client ever after an intro from his Dad and a meeting with a portable DVD player and college demo reel. Then it was off to the races.”

How is your business innovating and providing something new?

“360 video. This is the newest initiative we have embarked upon. EverBank, our largest client, wanted to do a behind the scenes 360 experience featuring the Jacksonville Jaguars. So they made us learn how to do it, and it premiered at the first home game. It is fun, and new, and cool, and the possibilities are endless.”

What has been the greatest reward in starting a business?

“When you walk on set, and there are 15 specialists, thriving, and making something creative. Something they can be proud of. As a founder, watching that in action is the best.”

What advice would you give to startups?

“Keep your overhead low. Great way to do that??? An office at Level!!!”

What is your favorite part of working out of Level Office’s Jacksonville office space?

“Everything is taken care of, so we can just focus on making videos that communicate passion. Seriously, that’s all we have to do. We don’t have to stock the toilet paper, or make sure the coffee works or anything!”