Regardless of the product or services you offer online, one of the most important factors you need to focus on and develop is your reviews. Although there are many reasons why Amazon has developed and grown into one of the biggest companies in the world, reviews and ‘social proof’ remain a crucial component of their marketplace.
When buying anything online, it is impossible to physically examine the product and assess its quality like you can in person. In order to tackle this problem, testimonials have become the de facto solution. Customers turn to those who have already bought and used a product to validate their purchase.
The Importance of Online Reviews
Potential customers hold a great deal of value in the reviews of other people, so it is essential to take every opportunity to generate and publish positive reviews of your company or product. When executed properly, reviews can bring a lot of value and benefit to your business. The reverse also holds true- negative reviews can quickly impact a company’s reputation.
Encourage The Use Of Social Media
Social media has huge potential to benefit any business. They say that a picture is worth a thousand words, so get permission from the client to publish a before and after shot of your work on Instagram or Facebook. If you are confident that they are happy with your work, ask the client to comment on your post. The use of pictures enables potential customers to physically see the transformation, and gain a better understanding of how the product looks in the real world.
Offer Free Samples For Review
Depending on your product type, another avenue worth pursuing is to find leading social media commentators in your industry, contact them, and offer them some free samples. This is essentially a twist on using celebrities to endorse your product. If your product is exceptional, and you can engage with the owner of that account, and offer them a free trial in exchange for an honest review. If they like the product, when they write and distribute their positive review, they will be endorsing your product to their mass following. You are essentially leveraging their credibility and reputation to validate your product to a very targeted demographic within your industry. This strategy can be a game changer and has been shown to be eleven times more powerful than banner ads. However, it can be difficult to get the attention of such a powerful influencer unless you are a huge brand. Take your time and slowly build a relationship with the owner of the account, rather than just aggressively approaching them with your product.
Monitor And Respond To Your Online Reviews
One of the downsides of reviews is that you are not guaranteed to always get positive ones. However, even negative reviews can be used to your advantage. Although they can be painful to confront, negative reviews allow you to identify areas that need improvement, particularly if the complaints are focused on the same issue. If that is the case, then there is a significant problem and one that needs to be rectified immediately. In essence, the reviews are providing you with valuable feedback and market research.
The other benefit of online reviews is that it provides you with an opportunity to respond to your customers. Many tech savvy customers have begun to realize that they can get problems resolved if they take to social media to complain. If there is a genuine mistake or error on your part, take the opportunity to publicly acknowledge the matter. Most customers don’t have any issues with companies making genuine mistakes or errors. In fact, if they deal with the problem and resolve it, it will increase their trust in that company. This is the ultimate opportunity to transform a negative into a positive.
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