X Level Office has changed its name to Novel Coworking, a name that more accurately represents what we're about: Partnering with our clients to provide the space and resources they need to innovate and write their story. It’s our hope that as each of our members pens their future in our space, Novel Coworking can provide the blank pages for their success.

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X

Company Name: Heart Behind Hustle®
Industry: Business Coaching & Consulting
Year Founded: 2015
Location: Level Office Gaslamp, San Diego

How is your business innovating and providing something new?

“The coaching industry is relatively new but a lot has changed in the years it’s been popular. We’ve noticed that our specialty lies in supporting other coaches, experts, and service-based entrepreneurs in scaling their businesses by moving away from the “dollars for hours” model and into a scalable income model that creates a big impact. We do this by systemizing the private support these people usually provide their clients and moving into a “group program” model instead. 

There are a lot of experts out there talking about getting clients for private work, or selling e-courses. Personally, I find that only working with private clients becomes very limiting for a business that wants to actually reach multiple-six or 7 figures, AND selling e-courses is not a good next step for most people unless they already have a big audience or are willing to invest a lot in paid advertising.

We have perfected the predictable income model through group program offers and we’re the only company that specializes in this while supporting female entrepreneurs who want to show up as leaders and make a big impact with their business.”

What do you like most about working for your company?

“I love the fact that Heart Behind Hustle® is a blend of the passion, the heart, the vulnerability and the lifestyle along with the hustle of the business, the marketing, the numbers. It’s a great blend because I find that most people focus on either one OR the other, but they don’t really put the two together in an aligned way. 

Plus, I’m the founder so I get to create really epic content for our tribe and what’s not to love about that?”

What has been the biggest challenge in starting a business?

“The biggest challenge I think is usually the first year. While this is not my first business, I find that despite that, year 1 was challenging. Mostly because I wouldn’t ask for help, I thought I needed to figure everything out myself, and I was resistant to investing my growth. Really, I was just getting in my own way. And I think that’s the challenge for most entrepreneurs. They self-sabotage, they get in their own way, they let their ego cloud their reasoning and they struggle. Hiring mentors, investing in myself (even when it made no sense on paper) and truly committing – 110% – has been key.”

What has been the greatest reward in starting a business?

“Freedom! I’ve always said, I want to do whatever I want, with whomever I want, whenever I want. That’s freedom to me. Being able to have an online-based business, with a mostly virtual team, and clients who live all around the world, has been a true blessing. Some days I don’t do anything except hang out with friends, other days I put my head down and hustle to get stuff done. It’s a beautiful balance and I get to decide how it looks like. Plus, living in San Diego (and NYC before that) came as a result of having this business. I would have never been able to move here and have the lifestyle I have without it.”

What advice would you give someone who wants to start a business?

“You have to commit with your whole heart and soul to the process. Have patience, hustle, and bring your heart into it – people want to get to know you. We’re not in the age of faceless companies that no one knows anything about. People want transparency, they want to see you do your thing. So show them. And don’t be afraid of investing in yourself. When I began working with coaches and signing up for paid masterminds, that’s really when everything changed for me.”