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In today’s competitive marketplace, it is essential to make full use of every productive tool available to you. The correct use of video conferencing can provide huge benefits to both your company and your clients. Although many people may shy away from appearing in front of the camera, this objection is quickly forgotten, and listed below are some of the key benefits of this technology.


Enabling Better Communication With Remote Workers

As the world continues to shrink, more companies are taking advantage of employing staff from around the world. Communication via email and messenger systems, while quick and easy to do, have some disadvantages. Instructions can be easily lost in translation and praise or criticism can be misinterpreted. With video conferencing, these issues can be resolved within seconds. Furthermore, video conferencing can negate the need for long distance travel in a large number of cases, drastically cutting overheads, while continuously improving communication. Video conferencing is the perfect tool, enabling you to potentially grow your business while cutting costs in the process.


Worldwide Training

Training is a key factor in staff development, but organizing and arranging suitable facilities, while coordinating schedules, can be quite challenging. With video conferencing, you can hire the best trainers in the world, regardless of location, and if organized properly, all the members of your team can attend at the same time, wherever they may be located. Many small businesses have yet to fully understand the benefits of video conferencing, so by taking full advantage of it, you will be gaining an advantage over the opposition.


Significantly Improved Productivity

Meetings can be time-consuming, take a lot of organization, and that’s just the meeting itself. When you add in travel time, lack of attendance, materials, and numerous other factors, in-person meetings can be a drain on resources. This is another huge benefit of video conferencing; an increase in productivity. Video conferences can be arranged quickly and efficiently, regardless of location, allowing problems to be discussed and solved in a productive manner. This will also increase attendance as people have much less of a reason to bow out of attending a video conference due to the convenience. In turn, this helps with the flow of business and will get employees to connect with others, rather than by email or messaging.


A Greater Understanding Of Problems And Issues

If your company employs mobile workers, who perhaps provide tech support or repair services out in the field, a frequent complaint is that those in the office do not fully appreciate the difficulties their remote workers face. With video conferencing, that argument can be stopped at the source because all of a sudden, remote or mobile workers feel empowered and more included. They can call in remotely and visually demonstrate the problems they are facing. This is a positive solution to a serious problem, made simple by the development of video conferencing. This video conference could be a quick 10 minute demonstration, clearing up any questions right then and there, providing all involved with a clear understanding.


Maintain and Increase Competitive Advantages

As verbal and visual communication improves, it is highly likely that product development will follow suit. It becomes much easier to demonstrate progress or problems, highlight issues, and subsequently move the design process forward. This should ensure that your product gets to the market much quicker than would otherwise have been possible, and hopefully, it will confirm your company’s competitive advantage.


The internet has changed how the world does business. To compete and remain at the forefront of your industry, it is essential that you grow and develop with technology. If you don’t utilize these developments, you can rest assured that your competitors will. Here at Novel Coworking, we understand and have embraced new working practices. Our youthful and dynamic team are constantly researching and taking advantage of forward thinking concepts and ideas. If you want to learn about the latest in productivity and leadership, then visit our website regularly, and keep up-to-date on our blog.

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