Industry: Digital Marketing
Year Founded: 2012
Novel Coworking Location: 73 W Monroe Street, Chicago
Tell the story of how your business was founded.
“Our digital marketing agency was founded when I discovered that my business partner was interested in graphic design and web. I had recently sold my business and was interested in social media and we thought it would be a great combination to offer our expertise to businesses. This discovery incidentally happened when my wife and my business partner were walking our dog, Bella, in the late summer of 2012. That day, I remember the four of us (both couples) sat around a dinner table working through a business plan and our approach to the market. We started working from a Starbucks and slowly graduated to an incubator, a co-working space, an office, and then back to a shared office space, Novel .”
Why did you choose to move into Novel Coworking?
“Through EO (Entrepreneurs’ Organization), we met Novel Coworking’s founder, Bill Bennett, and were introduced to Novel v. I love the fact that it’s a shared office space with great amenities and flexibility. The team at Level from the very beginning was awesome and even though we did not execute on a contract the first time we met, several months later when we had an urgent need for space, we turned to Level.”
When did you first feel successful?
“I think I felt most successful when I started hearing from others that they knew of SoMe and had heard of us. To me, it meant that we were doing great work and building our reputation in the marketplace.”
What advice would you give someone who wants to start a business?
“Starting a new business requires grit, determination, and the strong belief that you make your own luck. One of my favorite mentors told me to either put all my chips in and go for it or get a job and be safe. I’m so glad I “put all my chips” in and stuck with it. That one push from a great friend motivated me and inspired us to work hard to reach our level of success.”
What has been the key to your company’s success?
“Our team of experts and personalities has been instrumental to our success. We’re proud of our team and the knowledge and passion they bring to the table for our clients, and there would be no business without our team providing and being great partners to our clients.”