Chicago (The Loop)
Chicago (West Loop)
Chicago (Wacker)
Houston (Theater District)
Houston (Scanlan Building)
Dallas (Katy Building)
Charlotte (Uptown)
Jacksonville (Groover-Stewart Building)
Seattle (Pioneer Building)
Alexandria (Old Town)
Indianapolis (Circle Tower)
Pittsburgh (Golden Triangle)
San Diego (Gaslamp)
Denver (16th Street)
Chicago (River North)
Kansas City (Kessler Building)
Richmond (Shockoe Slip)
Nashville (5th Avenue)
Minneapolis (Lasalle Building)
Boulder (15th and Canyon)
Cincinnati (Hooper Building)
Savannah (Johnson Square)
Phoenix (Midtown)
Chicago (Superior)
Minneapolis (TriTech Center)
Madison (The Capitol)
Orlando (Angebilt Building)
Denver (Trinity Place)
Milwaukee (Cathedral Square)
San Jose (North First)
Washington, D.C. (Dupont Circle)
Phoenix (Heard Building)
Norfolk (City Center)
Miami (Biscayne)
Columbia (Main Street)
St. Petersburg (4th Street DTSP)
Austin (North Austin)
Houston (Upper Kirby/Greenway)
Albany (State Street)
America Chicago
America Adak
America Anchorage
America Anguilla
America Antigua
America Araguaina
America Argentina - Buenos Aires
America Argentina - Catamarca
America Argentina - Cordoba
America Argentina - Jujuy
America Argentina - La Rioja
America Argentina - Mendoza
America Argentina - Rio Gallegos
America Argentina - Salta
America Argentina - San Juan
America Argentina - San Luis
America Argentina - Tucuman
America Argentina - Ushuaia
America Aruba
America Asuncion
America Atikokan
America Bahia
America Bahia Banderas
America Barbados
America Belem
America Belize
America Blanc-Sablon
America Boa Vista
America Bogota
America Boise
America Cambridge Bay
America Campo Grande
America Cancun
America Caracas
America Cayenne
America Cayman
America Chicago
America Chihuahua
America Costa Rica
America Creston
America Cuiaba
America Curacao
America Danmarkshavn
America Dawson
America Dawson Creek
America Denver
America Detroit
America Dominica
America Edmonton
America Eirunepe
America El Salvador
America Fortaleza
America Fort Nelson
America Glace Bay
America Goose Bay
America Grand Turk
America Grenada
America Guadeloupe
America Guatemala
America Guayaquil
America Guyana
America Halifax
America Havana
America Hermosillo
America Indiana - Indianapolis
America Indiana - Knox
America Indiana - Marengo
America Indiana - Petersburg
America Indiana - Tell City
America Indiana - Vevay
America Indiana - Vincennes
America Indiana - Winamac
America Inuvik
America Iqaluit
America Jamaica
America Juneau
America Kentucky - Louisville
America Kentucky - Monticello
America Kralendijk
America La Paz
America Lima
America Los Angeles
America Lower Princes
America Maceio
America Managua
America Manaus
America Marigot
America Martinique
America Matamoros
America Mazatlan
America Menominee
America Merida
America Metlakatla
America Mexico City
America Miquelon
America Moncton
America Monterrey
America Montevideo
America Montserrat
America Nassau
America New York
America Nipigon
America Nome
America Noronha
America North Dakota - Beulah
America North Dakota - Center
America North Dakota - New Salem
America Nuuk
America Ojinaga
America Panama
America Pangnirtung
America Paramaribo
America Phoenix
America Port-au-Prince
America Port of Spain
America Porto Velho
America Puerto Rico
America Punta Arenas
America Rainy River
America Rankin Inlet
America Recife
America Regina
America Resolute
America Rio Branco
America Santarem
America Santiago
America Santo Domingo
America Sao Paulo
America Scoresbysund
America Sitka
America St Barthelemy
America St Johns
America St Kitts
America St Lucia
America St Thomas
America St Vincent
America Swift Current
America Tegucigalpa
America Thule
America Thunder Bay
America Tijuana
America Toronto
America Tortola
America Vancouver
America Whitehorse
America Winnipeg
America Yakutat
America Yellowknife
Hawaii-Aleutian Standard Time (HAST)
Hawaii-Aleutian with Daylight Savings Time (HADT)
Alaska Standard Time (AKST)
Alaska with Daylight Savings Time (AKDT)
Pacific Standard Time (PST)
Pacific with Daylight Savings Time (PDT)
Mountain Standard Time (MST)
Mountain with Daylight Savings Time (MDT)
Central Standard Time (CST)
Central with Daylight Savings Time (CDT)
Eastern Standard Time (EST)
Eastern with Daylight Savings Time (EDT)
Atlantic Standard Time (AST)
Atlantic with Daylight Savings Time (ADT)
Regardless of the product or services you offer online, one of the most important factors you need to focus on and develop is your reviews. Although there are many reasons why Amazon has developed and grown into one of the biggest companies in the world, reviews, and ‘social proof’ remain a crucial component of their marketplace.

When buying anything online, it is impossible to physically examine the product and assess its quality like you can in person. In order to tackle this problem, testimonials have become the de facto solution. Customers turn to those who have already bought and used a product to validate their purchase.


The Importance of Online Reviews

Potential customers hold a great deal of value in the reviews of other people, so it is essential to take every opportunity to generate and publish positive reviews of your company or product. When executed properly, reviews can bring a lot of value and benefit to your business. The reverse also holds true- negative reviews can quickly impact a company’s reputation.


Online Review Statistics 2018


What percentage of customers leave reviews?

This figure varies depending on the nature of the industry, and whether their experience was positive or negative. For example, a 2018 ReviewTrackers study found that only 19% of customers who had a positive experience at the bank will leave a positive review, whereas 43% of restaurant guests would leave a positive review after a good experience. Roughly 34% of consumers will leave a negative review after a poor experience.

This data also implies that users are more likely to leave positive reviews in food service and entertainment industries, and leave more negative reviews for businesses in the financial industry.


How many people trust a business more after reading reviews?

Reviews are more influential than you may realize. In the same ReviewTrackers study, 80% of consumers said they didn’t trust businesses with lower than a 4-star rating. In another study covered by Inc, 84% of customers trust online reviews as much as a personal recommendation. 68% form an opinion after reading one to six reviews. With just a handful of positive reviews, you’re more likely to sell a product and encourage others to buy it, than if you didn’t have any reviews at all.


Online Review Sites


What are the best review sites?

Google My Business – Google remains the top of any business review site, with a #1 rank in Alexa and 158 million monthly users in the US alone. If you have a business, make sure it’s listed on Google!

Facebook – More than a social platform, Facebook is a review platform as well. In fact, customers on Facebook are more likely to believe other users with Facebook profiles and photos, as they make the reviewer seem more human and relatable.

Amazon – If you’re selling a product, it doesn’t hurt to sell through Amazon too, as they capture more than 37.60% of all the total U.S. Internet traffic. They have approximately 85.4 million monthly users in the U.S.

Yelp – When most people search for interesting places to go or restaurants to try, they start with Yelp. Make sure your business is listed on Yelp, as they are able to capture more than 90% of the total U.S. traffic.

Honorable Mentions: Trip Advisor, Yellowpages, Better Business Bureau, Foursquare


Which sites work best for my business?

Each review site is different, so your business may want to list on some and avoid others. But in general, make sure you’re at least found on the main review platforms: Google, Facebook, and Yelp. If you’re an e-commerce brand, you may want to get on Amazon or Better Business Bureau as well. If you have a business suited for tourists, Trip Advisor may be the ideal platform. Consider which platforms you need to look up reviews yourself.


How online reviews can help your online business


Encourage the use of social media

Social media has huge potential to benefit any business. They say that a picture is worth a thousand words, so get permission from the client to publish a before and after shot of your work on Instagram or Facebook. If you are confident that they are happy with your work, ask the client to comment on your post. The use of pictures enables potential customers to physically see the transformation, and gain a better understanding of how the product looks in the real world.


Offer free samples for a review

Depending on your product type, another avenue worth pursuing is to find leading social media commentators in your industry, contact them, and offer them some free samples. This is essentially a twist on using celebrities to endorse your product. If your product is exceptional, and you can engage with the owner of that account, and offer them a free trial in exchange for an honest review. If they like the product, when they write and distribute their positive review, they will be endorsing your product to their mass following. You are essentially leveraging their credibility and reputation to validate your product to a very targeted demographic within your industry. This strategy can be a game changer and has been shown to be eleven times more powerful than banner ads. However, it can be difficult to get the attention of such a powerful influencer unless you are a huge brand. Take your time and slowly build a relationship with the owner of the account, rather than just aggressively approaching them with your product.


Monitor and respond to your online reviews

One of the downsides of reviews is that you are not guaranteed to always get positive ones. However, even negative reviews can be used to your advantage. Although they can be painful to confront, negative reviews allow you to identify areas that need improvement, particularly if the complaints are focused on the same issue. If that is the case, then there is a significant problem and one that needs to be rectified immediately. In essence, the reviews are providing you with valuable feedback and market research.

The other benefit of online reviews is that it provides you with an opportunity to respond to your customers. Many tech-savvy customers have begun to realize that they can get problems resolved if they take to social media to complain. If there is a genuine mistake or error on your part, take the opportunity to publicly acknowledge the matter. Most customers don’t have any issues with companies making genuine mistakes or errors. In fact, if they deal with the problem and resolve it, it will increase their trust in that company. This is the ultimate opportunity to transform a negative into a positive.


Here at Novel Coworking, we are a forward-thinking, dynamic team inspired to develop methods to improve the future for businesses small and large. If you’ve benefitted from this article, please share it with your friends and colleagues, and regularly visit, as we update our blog every Monday!