LinkedIn Influencers are a collective of over 500 of “the world’s foremost thinkers, leaders, and innovators.” LinkedIn Influencers tend to publish a lot of content discussing the current state of their industry or describe trending news and developments.
Some of LinkedIn’s most popular influencers in 2017 include Guy Kawasaki, Betty Liu, Meg Whitman, Bill Gates, and Richard Branson. The list changes each year, and LinkedIn’s team of editors only select individuals who remain active and insightful in their industry, whether it’s politics, business, or entertainment.
How many followers do you need to be an influencer?
While there is no strict definition of how many followers are required to make someone an influencer, there is a general consensus based on the existing profiles. Accounts with less than 1,000 followers are called nanoinfluencers. These audiences tend to be highly engaged and influenced by nanoinflunecers. Microinfluencers have even more, somewhere between 1,000 and 100,000, also with a highly engaged audience. Influencers tend to have anywhere over 100,000, and sometimes even in the millions, but some claim that these numbers could be inflated by bots.
Fun fact: ever wondered who has the most followers on LinkedIn? According to the Guinness Book of World Records, that feat belongs to Sir Richard Branson, the founder of Virgin Group. As of April 29, 2019, Branson has 15,732,651 followers!
What Are The Benefits Of Becoming An Influencer?
Besides joining a list of influential figures, what are the main reasons someone would want to become a LinkedIn Influencer?
1. Increased Reach
Becoming a LinkedIn Influencer is like becoming an influencer on any other social network or industry. The more people know you, the more people that want to know you. Once you become a LinkedIn Influencer, you’ll notice more followers, more views, and more engagement. Dharmesh Shah, Founder of Hubspot and LinkedIn Influencer, believes that the average LinkedIn Influencer post receives around 30,000 views, but it’s not at all uncommon for posts to hit 100,000 or even 1 million if it’s shared on other social networks.
2. Prestige and Credibility
Of course, LinkedIn Influencers aren’t just about numbers and figures. In fact, if you’re on LinkedIn, chances are you want to exhibit a sense of professionalism. LinkedIn Influencer tags build on that by adding another layer of credibility to your profile. Similar to profiles with over 500 connections, people tend to follow, engage with, and ultimately, revere those who are able to prove they are not only real people but real people with real influence.
Check out this TED original podcast with LinkedIn Influencer and bestselling author, Adam Grant:
3. Greater Networking Opportunities
With a stronger reputation on LinkedIn comes greater visibility, and more exciting business opportunities. Since LinkedIn is a network built for thought leaders, C-suite executives, and other professionals, they are the ones who will notice your content and your profile. This can open the door for chances to meet influential entrepreneurs (many CEOs and founders are active on LinkedIn), develop new partnerships, hire enthusiastic applicants, and get featured in other channels and outlets. LinkedIn Influencers carry a lot of power and clout on the network; it’s about what you do with it.
4. Organic Promotion
One of the best parts of the LinkedIn Influencer program? You can promote your business or your personal brand without blatant advertising. Research shows that younger generations, particularly Millennials and Generation Z, are tired of being targeted for ads. It makes sense- even if the ads are relevant, nobody likes being sold something, particularly when their privacy and personal details are abused. LinkedIn’s publishing platform enables you to still promote your brand or yourself, but without coming off like a tacky car salesman. The main difference? You would be providing something valuable, something people would want to actually seek out, instead of block. As a LinkedIn Influencer, more people are receptive to your recommendations and insights.
Ruthie Penfold, Director of Talent Acquisition for Shazam and LinkedIn Power Profile 2015, discusses how to optimize your LinkedIn profile for networking.
How Do I Become A LinkedIn Influencer in 2018?
Now that you see the benefits of becoming a LinkedIn Influencer, you may ask, “how do I actually become one?” There’s good news and bad news.
The good news? It’s not impossible to become one, it just takes a fair amount of research and hard work before their team notices your work. Here’s how it’s done:
1. Complete and Optimize Your Profile.
Have you ever heard of optimizing a website? It means following the best practices in web design and development to attract more traffic and rise in organic search results. The same goes for LinkedIn. If you want to be noticed, you first have to ensure your current profile not only passes all the standard expectations but fine-tuning it until it stands out from the rest. This includes:
Setting a profile picture, and using your real name
When the Internet was still in its infancy, Bill Gates once remarked, “content is king.” The same maxim holds true. Content is what drives people to continue scrolling through their news feed or to purchase a media streaming subscription. And the same holds true for LinkedIn. People engage with posts that they find useful or informational.
For LinkedIn’s publishing platform, post content from your industry that people in your industry would actually read. News and breaking developments perform particularly well on the platform. Write a case study on a particular brand, or report some facts on the top agencies. There’s a well full of ideas you can write about, no matter what industry, as long as you can add value to others’ time.
3. Promote Your Work
Of course, content doesn’t just get around by itself, you have to actively share it so it gains traction. Send it to your friends and family, and ask for their comments and opinions. Post it on Facebook, Twitter, Instagram, and all the other social networks that would be appropriate for your industry. Post a link to your article on discussion boards or forums. It takes some time and effort, but that is the only way your work will be read.
4. Network and Engage
Finally, engage with others’ content. Take the time to post insightful comments, ask questions, or just reach out to the author to further a discussion or relationship. The most valuable connections are genuine people, who care sincerely about the topics they are writing about.
While this is happening, continue to build out your network, focusing on genuine connections in the same space. You’ll find that social networking is a lot like a bank: the more you put into it, the more you’ll get out of it in the long run.
We are always finding ways to support business owners and entrepreneurs in their journey. Success is never overnight, and becoming a brand influencer is no different.
When it comes to maximizing the potential of your business, it is essential to make full use of every opportunity to advertise, inform, and educate customers. In the past decade, the rise of social media has made waves in B2C communication, completely altering the rules of the game; in 2017 alone, anestimated 2.46 billion people engaged with social media platforms. This metric displays the huge consumer audience readily available to view your brand’s promotion. In order to succeed and prosper in the contemporary world of business, a strong social media strategy is no longer optional, but necessary.
Although a multitude of social media platforms exists, Facebook remains the widest-reaching and most influential platform. The site provides an invaluable platform for businesses to inform, engage, and educate consumers. It is an excellent tool to organically grow your company’s customer base by putting out content that your customers find useful and engaging. Often times, the development of a trusting relationship via social media will yield customer conversations in the long run. It is worthy to note that a business cannot just join Facebook and expect a flood of followers and customers to join their page and buy products. While billions of people (potential customers) utilize Facebook, countless Facebook pages will be competing for the same potential audience attention.
To give your company a competitive edge and to help stand out from the crowd, here are a few ways to optimize your Facebook presence and best utilize the opportunities that the platform provides.
Define Your Audience
Take the time to properly evaluate and profile your ideal customer. Ask basic demographic questions: What is their gender? What is their average income? What are their passions, interests, and hobbies? How can you appeal to them? And perhaps finally, in what communities and online locations do they spend their time? You want to identify as many demographics as possible in order to appropriately focus your search metrics, and increase your efficiency.
With Facebook’s vast user base, it is important to target only the people that you anticipate to be interested in your company and its offerings. This process of refinement will help your company save time and money in advertising and expended effort, maximizing your budget, and streamlining your outreach process.
Provide Constant Value
The key to any social media platform is to provide constant value to potential customers. The intent of social media is not to immediately convert customers, but rather to raise brand awareness and provide lots of relevant and useful information to help educate followers. Posts should not only be pumped out on a frequent basis but aim to provide some value to readers, whether it’s a list of useful resources or a simple guide to a complicated process. Too much fluctuation in the content will lose the audience attention and interest.
Consistency is a major trust signal for followers and customers. Make sure to design a content schedule that ensures quality and quantity in all of your posts. Regular, high-quality content draws followers and bolsters brand perception as your posts will routinely be at the top of people’s newsfeeds. The ultimate goal is to ensure that followers anticipate and look forward to your posts and the only guaranteed way of reaching this goal through content consistency. Not only is a posting schedule of this nature a great method for gaining followers on Facebook, but it is also an excellent method for generating trust that can yield long-term followers and customers.Providing information to continually engage and interest your base is critical for the advancement of your brand. A strong Facebook will help you get there.
Respond to Questions and Comments
According to a recent report,7 out of every 8 messages to brands on social platforms go unanswered by the company of interest. No matter the size of your company, task an internal person with the responsibility of responding to all social media inquiries. If potential new customers visit your page and find evidence of unanswered questions and queries, that image won’t likely inspire them to do business with you in the future.
The above tips are only some of the many action items you can execute on Facebook in order to grow your audience. Following these guidelines will establish a strong foundation upon which you can build your brand’s social media presence. Bear in mind that many of these pointers can be translated to your companies strategy on other social media sites. As a summary,
Identify Your Perfect Customer
Locate Your Perfect Customer
Help and Provide Value To Your Potential Customers
Create Excellent and Relevant Content To Retain Your Customers and Follower Base
Always Respond To And Answer Any Questions Your Company Receives via Social
At Novel Coworking, we as a company are determined to assist and motivate entrepreneurs and small businesses to succeed. Business is constantly changing, and we understand that small business owners do not always have the time, or indeed energy to keep track of all of the various changes. Visit our blog for more trends and tips for your company to grow and flourish.
Social media platforms are the addicting hub for people to gravitate towards on a daily basis. Some conclude that by the end of 2017, there will be 2.33 billion social media users worldwide. In terms of business potential and opportunities, social media should be a key element in all of your marketing efforts.
With so many different networks, it can be challenging to direct your focus for platforms and messaging. It is critical that you have a well-planned out social media strategy. This strategy needs to be flexible for each different network. The ultimate aim is to increase brand awareness and customer engagement, which is why you need to be diligent with the strategy and message. Since social media has such a dominating presence in today’s world, it is easy to become fixated on the different platforms, so be sure not to neglect other areas of your marketing strategy. As with all areas of business, it is important to ensure that you are achieving a significant return on investment. The following tips and strategies should help you hone your social media strategy.
Be Proactive In Your Use Of Social Media
Your business reputation is vital and needs to be protected and nurtured at all times. This applies even more so with the prominence of social media, where one simple mistake can be magnified many times over.
Social media provides the opportunity to parade your business when done properly, but it can just as easily destroy it. The first part of the equation is to ensure that you have the right tools for the job. One of the key strengths of the internet is quick and easy access to information, and with the right tools, you can set up triggers that will notify you within seconds of your company or brand being mentioned on social media.
This then enables you to publicly deal with complaints or issues that your customers are experiencing and allows you to demonstrate that the company cares and looks after your customers. This type of engagement has the potential to generate goodwill. There are lots of different tools that can be used; the main variations relate to the user interface. Here are some of the more popular ones:
Invest a little time and effort into setting these systems up, as they have the potential to make a significant difference for your business.
Be Visually Pleasing
One of the best ways to improve engagement and stand out from the crowd is to do something different. For example, infographics grab people’s interest, and research has shown that interaction can increase by 85% on Facebook, compared to a standard text-heavy post. Think outside of the box, and create visually impressive and interesting content that will encourage people to not only read your posts but also to engage with them.
Be Consistent With Your Posts
When it comes to growing a following on social media, the competition is fierce. Everyone wants a piece of the social media pie, so provide people with what they want to keep following you and look forward to your posts. To do this, you need to find that delicate balance of how often you post; if you only publish information once every month, then people will quickly forget who you are, and the chances of getting unfollowed drastically increases. Alternatively, if you post every five minutes, people will quickly become frustrated with your overload and are also more inclined to unfollow you. Watch and observe the main leaders in your niche and mimic their posting patterns. For some industries, a post every day may be appropriate, for others maybe once per week.
You cannot know everything, so never be afraid of sharing other great content you come across. Remember, you are trying to establish credibility and provide valuable information for your followers, so even if a great post is from an outside source, don’t be afraid to share it. The ultimate aim with social media is to have your audience actively awaiting the next post. To help with this, remain consistent in the timing and messaging of your posts. Eventually, people will come to expect and look forward to your posts because you will have set the expectation of providing value through your vast knowledge on the industry’s hot topics.
Make Your Posts Educational, Informative, and Actionable
Think carefully about your ideal customer, and then write content tailored to that audience. The content needs to be engaging, original, and full of valuable information that appeals to your audience. Ideally provide tips of actionable information that the reader can implement within their own business, as this provides measurable value. The better the quality of your posts, the higher the chances that your content will be shared and receive continued brand recognition. Every social media post should be carefully researched and considered before being published. Remaining consistent and focused is the key to your success. Sticking with this process can also help establish your brand as a thought leader in your industry while engaging with your audience through their favorite social platforms.
AtNovel Coworking, we are passionate about helping entrepreneurs succeed in the modern business world. We are highly engaged with our clients, and practice what we preach to grow and develop our brand. Make sure to visit our blog regularly for more cutting-edge business tips.
Video content is a key factor when it comes to engaging visitors with any website. 60% of people prefer to watch a video than to read text, and statistics show that 50% of people will remember the content of a video, whereas only 22% remember written content.
Microsoft recently acquired LinkedIn, and the computing giant has wasted no time in adding video to their website, like Twitter, Instagram, and Facebook all trying to compete with Youtube, the undisputed king of video online.
Considering the audience that LinkedIn is targeted towards, small business owners need to capitalize on this opportunity and utilize the power of video to its full potential. Let’s look at the reasons why LinkedIn’s new video feature could and should be a key proponent of your marketing arsenal.
LinkedIn Is Exclusively Business Orientated – The Perfect Audience For Your Message
The problem with most social media is that it can quickly and easily become a distraction. Encouraging your employees to spend time on Facebook or Twitter is not conducive to increasing productivity, and highly unlikely to result in increased sales, but LinkedIn is slightly different. Being able to directly connect and inspire via video marketing with a B2B centric audience has the potential to raise the profile of your company, increase brand awareness, and drive sales.
Whether you use the platform to launch new products, publicize your brand, or highlight successful stories about your company, the introduction of video on LinkedIn presents significant new marketing opportunities. We believe that over the next few years, the use of video on LinkedIn will become a powerful tool in marketing, which is why it is critical that you understand and utilize this tool today. This is one of the opportunities where first mover advantage is here for the taking.
Take Advantage Of LinkedIn’s Advanced Data-Driven Analysis
The real advantage of utilizing video on LinkedIn is the high-quality data analysis that they provide to content creators. On other platforms, content creators have become used to learning about their shares, viewer numbers, and comments; but LinkedIn will take the level of knowledge to an entirely different level.
Content creators will be given access to critical data, like who the viewers of their videos were, their job title, and their company name. This kind of information is priceless regarding developing and growing your company, targeting new regions to expand your business footprint, and identifying key players within your industry that have demonstrated an interest in your message.
Video Provides The Perfect Opportunity To Demonstrate Your Expertise and Personality
Text is an excellent platform for conveying your message, but video provides a much more visual experience. In terms of selling your vision, enthusiasm, and passion for the subject, video is in a different league that allows you to actually demonstrate your knowledge. When people can see what you physically look like, and how you present yourself, they are much more likely to take the next step and convert. Here are 8 reasons why video marketing is critical to your online success.
Video Stands Out And Attracts Attention
Think about how you consume Facebook, in a constant stream of information. Although there are certain posts that might attract your attention, videos are normally the pieces of content which stand out and grab your interest.
With video being relatively new to LinkedIn, many content producers may not even be aware that video is now live on LinkedIn. Being one of the first companies to publish high-quality, innovative videos will set you apart from the crowd and help to solidify your position as an industry leader. Consider how difficult it is to get exposure on Youtube versus the current situation in LinkedIn, where you would be a pioneer; an opportunity that needs to be grabbed and taken full advantage of as quickly as possible.
Videos Are Perfect For Consumption on Mobile
People have an ever-decreasing attention span and are consistently trying to squeeze even more tasks into their busy schedules. People have started to make their commute more productive by starting and ending their workdays on their phones, so this is where video provides another huge advantage. Watching a video on a mobile device is much more engaging than reading a 1,000-word piece of written content. By creating video content, you increase the chances of current and potential clients discovering and interacting with your content, which is the reason why you create the content in the first place.
At Novel Coworking, we are at the forefront of innovative ideas and methods for driving your business forward. We are constantly looking for ways to assist our clients with their innovative needs- check out our weekly blog for more updates on the ever-changing working world.
Facebook has recently launched Facebook Live, Snapchat is the fastest growing social media platform, and Instagram has added Stories to their app. The common theme here is that video is exploding online. It provides a more immersive experience, generates more customer interaction, and it shows no sign of slowing down. If you are in the marketing space, you need to add video to your marketing mix or risk being left behind.
According to a Cisco report, video will be responsible for driving 85% of search traffic by 2019. Surprisingly, the drastic growth in video has taken place not on YouTube, where you might expect, but on Instagram, Snapchat, and Facebook. Social networks are banking on a large increase in revenue from video advertising, with predictions of a 184% growth in spending from $9.9 billion to $28 billion. As with any new form of advertising, it is something to adopt and implement. The current boom in video advertising is fueled by concise, informative clips that are suited to certain niches, in much the same way that Google recently discussed Google Moments.
An excellent example of a company that has been experiencing dramatic growth on Facebook, all thanks to the use of video advertising, is BuzzFeedTasty. Their cleverly put together videos of recipes are usually less than a minute long, perfect for people standing in line at a bank or supermarket. At the time of writing, they were generating about 80 million views inside two weeks, which demonstrates the power of video when marketed correctly.
Food and recipes, of course, are a very visual niche, so the trick will be to take note of why those videos are so successful, and then try to replicate it in other markets.
Why It Matters
One of the most basic rules for any experienced marketer is to go where your audience is. According to Facebook, the average person spends 50 minutes per day on their various platforms, so pairing a great video with a large audience is marketing perfection.
Perhaps the biggest reason why video is exploding on social media is due to the ease of share-ability, which in turn generates the viral effect that marketers dream of. On a platform such as YouTube, people have to copy the link, then leave YouTube, and finally share it on another platform. This takes quite a bit of effort, and the reality is that the vast majority of people simply won’t bother.
Facebook, on the other hand, makes it so simple to share content. All a user needs to do is interact with a video in some way, and their followers will see the activity. The minute you like, comment, or share, that video appears on your friends’ news feeds- this happens 24/7 since so many people engage with Facebook. A few great pieces of video content, and suddenly your Facebook page starts to gain followers who then repeat the engagement process again and again. And so, the process continues.
Those who fail to take advantage of this huge popularity in video begin to look bland, and fail to grab the attention of site visitors. This alone is why it is essential to embrace trends and implement them into your business strategy. It’s worth it. The power of video allows you to watch the process again and again, changing your company’s marketing landscape.
Snapchat is currentlythe fastest growing social media platform, and with its ever expanding growth and popularity, it provides another marketing channel for many businesses to take advantage of. Like other social media platforms, it appeals to a certain demographic, and there are methods specific to Snapchat that may not be so successful on other networks. This article has been written with the intention of giving you some ideas on how to maximize the power of the current social media darling.
4 Ideas To Grow Your Business Using Snapchat
1. Use Snapchat To Grow And Develop Your Brand
The attraction of Snapchat to its millions of users is the spontaneity and realism of the content produced. On virtually every other network, the content is polished, edited, and reviewed constantly for fear of damaging the brand. Snapchat, on the other hand, is faster and close to real-time, providing raw content.
Snapchat users feel more connected with the brands they follow, which makes it the perfect platform for behind the scenes styled content. The purpose is to make your followers feel personally connected to your brand, providing them with exclusive content or promotions that are only available on Snapchat. Your aim should be to build a tribe of rabid followers, hungry for every piece of information you provide.
2. Consider A Brand Takeover
This method can take some research and time because it is essential that you find the right match for your brand. The concept is to let someone else run your Snapchat account for a specified period. The ideal person to hand over the reigns to your account will be someone who has already established a huge following on Snapchat, of maybe 300,000 followers.
If you choose the right partner for this process, your brand will benefit from being “recommended” by that person, and the popularity and respect of their followers, will hopefully transfer to your brand. It is a similar concept to a friend recommending a film or book; you are much more likely to consider engaging with it, if it was recommended by someone whose opinion you respect and trust.
3. Use Snapchat To Invite Fans To Live Event Launches
When Apple launches a new iPhone, there is always limited space in the audience. Apple has the resources and finances to stream their launches live on their website to meet demand,but for most companies, this is not a feasible option.
This is where Snapchat can provide the perfect solution. It is reasonable to assume that anyone who follows your brand on Snapchat is passionate and enthusiastic about your brand. Make your followers feel special by bringing them into the audience at any launches or special events. This can easily be accomplished by live streaming the event on your Snapchat channel. It is little things like this that will help grow your fanbase and their loyalty.
4. Snapchat Offers The Perfect Sales Opportunity
The scarcity of a product has long been used as a sales technique to encourage people to purchase a product. The fear of missing out on a special deal of promotion will be enough to convince someone to pull the trigger and make that purchase.
The fact thatvideos on Snapchat only last for 24 hours means that you can run a promotion safe in the knowledge that it will automatically be time limited. If you put some time and thought into this style of promotion, it can reap huge dividends, as you are promoting a time limited offer, to your biggest fans.
The above ideas are just some of the benefits that Snapchat can bring to your business. There are many more ways to utilize Snapchat for your business, but that comes with experience and success. As with everything, using Snapchat for your business comes with practice – luckily it is one of the easiest social media tools to use. If properly executed, any social media platform can help your business reach new customers and grow your following. Investing and learning the intricacies of the various social media platforms is time well spent, and could potentially benefit your brand for many years to come. To learn more about how to incorporate social media into your business, check out our other social media posts.