You’ve established your company and have been working from home. It’s been a few months and things are starting to look great! You’ve seen some sales and a couple of repeat customers. It’s time to take your brand to the next level.
Sure, working from home is awesome. You don’t have to worry about traffic and you minimize expenses while spending time with your family and pets during lunch break.
But working from home can have its disadvantages too. Having your kids and pets around can also be a distraction. The temptation to procrastinate is psychologically higher when we are at home. This could cause you to miss out on goals for the quarter, leading to difficulties along the way.
Staying at home can also be quite limiting. Both for you and your business. You see, in order to grow your business, you’re going to need to expand your operations. This means expanding your team, who will then need space to function and collaborate. Even the hippest and fresh disruptors in every industry have an office where they meet to focus on and achieve company goals.
The benefits of renting Office Space in Chicago
As an entrepreneur, renting out or leasing an office should be seen as an investment towards your business. You are investing in a space to cultivate ideas and promote collaboration amongst your team.
In recent years, corporate businesses have begun to shift towards moving their operations to a coworking set up. This is where several employees from different companies come and share an office space. Doing so allows for a reduced cost in amenities, utilities, and office equipment.
An effective strategy, especially at the beginning, is to minimize budget while maximizing productivity. A common path for startups in recent years is to take advantage of the new trend found in coworking spaces. This type of office space is ideal for young companies as a catalyst in accelerating their growth. Some major corporations have chosen coworking spaces over leased offices, as well. In September 2016, HSBC decided to move 300 of its employees into a coworking space. Microsoft and IBM have also taken initiatives in moving their employees to a coworking space.
Perhaps one of the biggest draws, if not the biggest, of a coworking space is the inherent opportunity for networking. Not only have you invested in a flexible space to develop your ideas and strategies, but you have several potential business partners to choose from. It’s not rare to share a table with a different company, in a different industry, looking to connect. This allows for an avenue for businesses to grow and evolve. Collaboration is key to evolving your business.
For example, let’s say you’re an online brand looking to expand your reach. In your space, you might find someone working with a logistics company, a useful partner to provide your customers with excellent last-mile delivery. A digital marketer might teach you a few tricks to increase conversion or a web designer might show you how to revamp your website. Soon, you’ll be taking your brand to new heights.
The idea is all about keeping costs down while gaining an avenue to boost growth, sales, and production. Moving certain parts of your organization to a coworking space that will directly benefit from what they can offer is a good solution.
An example of this is your marketing team. Collaboration and networking are key in marketing. A coworking space makes their jobs a lot easier by having them work in the vicinity of potential sponsors or partners. However, your product team might need their own private office that will allow them creative freedom without having to worry about privacy and spilling trade secrets.
Best areas to have an office in Chicago
This district is known for its artistic and creative identity. With a focus on design and fashion, River North attracts not only creatives but is also home to numerous tech companies. Surrounded by galleries, ad agencies, designers, and writers, inspiration is just around the corner.
This district is also quite close to some of the residential areas in the greater Chicagoland area. Being close to downtown but just far enough to avoid the busy streets of the district, River North is the best of both worlds in terms of a relaxed and productive community.
Considered to be the central business district, The Loop is where major corporations reside. This is also where the Chicago Mercantile Exchange is found. Naturally, you’ll see busy people in suits and corporate outfits walking and rushing to their offices.
A great place to set up your headquarters for medium to large organizations, here you can find the hallmarks of an active business district. Mixing corporate aesthetics with wonderful public art, you’ll find an abundance of offices and coworking spaces to choose from to fit your style and work ethic.
With a more high-end vibe, West Loop is considered to be the city’s main shopping district. Finance and insurance are prominent industries in the district along with some of the biggest tech companies in the world like LinkedIn, Twitter, and Google.
The West Loop district is an ideal location for small teams starting out. There are cost-effective workspaces found here that provide a modern feel with high-end amenities to discover. And due to the high volume of dining options, taking clients out to lunch is easy and convenient.
Wacker Drive runs along the side of The Loop and shares it’s bustling central business district vibe. A convenient location for an office, you’ll be able to avoid the crowds during rush hour while enjoying easy access to restaurants, stores, and other conveniences.
Chicago Office Space Market Statistics
Several industries and sectors have shown a trend in expansion leading to strong competition for space in the city.
The question is what is more viable for your business. Will you and your brand benefit from having an office for yourself? Or would it be cost-effective to rent out an office that you share with other companies?
What are the latest Chicago office space rental rates? As of 2020, on average, it’s about $50 per square foot to rent an office space. A commercial 300 square foot office would cost you around $15,000 per month for the lease. Quite expensive. And that’s just space. You still need to shoulder the costs of utilities, such as electricity and water.
However, coworking spaces boast substantially lower costs. For as low as $300, you could secure a spot at some of the best coworking spaces in town. Not only do you not have to worry about equipment and utilities but you also get a good pipeline of business partners and clients to connect and network with.
How to find the ideal office space
Searching for the ideal office space for you and your company is like looking for your next apartment. It’s exciting and motivating. You can’t wait to settle down and get those creative juices flowing.
Things to consider are your needs and budget. What kind of office space are you looking for? Are you looking for a private office where you have full control of its set up? Or a shared workspace where you have a healthy network of partners looking to collaborate.
You also have to consider maintenance. Owning an office, as opposed to renting or sharing a workspace, obligates you to consider maintenance as part of your budget. Remember, an office is an investment on your part. What would be good for your brand and team right now?
Speaking of your team, you also have to consider their individual spaces. Are you going to provide a dedicated desk for each person on your team? Each desk (and chair!) comes with its own costs as well. You’ll have to keep in mind the internet connection and cable set up, along with amenities and utilities to help you focus on what’s important.
A core requirement for every office is access to a meeting room. This is important because the meeting room is where ideas and strategies are born. Each and every step the company makes is decided there. So consider the features of the meeting room as well. What would you need? Obviously, a quiet space where the arguments and discussions held inside are kept inside. A projector for convenience, as well as a whiteboard for taking down ideas during your brainstorming sessions.
Entrepreneurs should always be prepared for any risks that might arise in their business. Issues like technical problems, natural disasters, or simply a sudden shift in the market could drastically change the course of the company forever.
As a responsible business owner, one must consider a contingency plan should any of these scenarios come up. As with any business, there are problems that can be anticipated while some are unpredictable. In many cases, these unpredictable events are often the ones that cause the most damage. Having a contingency plan ready, for the most likely situations, is the best way of staying ahead of your competition.
How to Create a Contingency Plan for Small Businesses
The first step in creating a contingency plan is identifying potential risks. These “risks” vary depending on certain factors such as your type of business, industry, location and more. Here are some general risks that should be considered:
One of the core aspects for a business is personnel. Your staff helps you keep the business going as they perform their daily tasks. There are multiple ways to look at this angle. Some of the more mild scenarios are when a staff member suddenly can’t come to work and you need to find someone to cover for them. Another angle is when problems are caused by a staff member whether intentional or not, such as harassment or gossip. You have to ask yourself how you can protect your workers both physically and mentally.
Having partners for your business is as much a reward as risk. While you have someone to help out with multiple aspects of the business, you’re also opening yourself up to more potential headaches. You have to ask yourself what you would do if a partner were to drop out or suddenly become controlling of the business. You have to be prepared to cut ties or at least have a workaround to get them back on track.
Inventory risks depend on whether your business actually has important inventory to take care of. Businesses in the food industry will have to be prepared when certain events might cause your inventory to stall, run out of stock, or expire quickly. High value inventory like those in the tech space might also be at risk from physical or IP theft. Even online businesses with digital assets run the risk of compromised security.
As businesses rely more and more on technology to function, there are risks that come with it. Software can be prone to attacks, and newer, safer versions of technology can come at a high price. Identify what kind of technology your business uses. Do you rely on technology to create and manufacture products? Do you use technology to distribute goods? Or is it used for protecting confidential information? These all have their own risks that will cause multiple problems if not addressed properly.
After identifying risks, you must start looking into the essentials of your business. What should be prioritized for protection is answered by what will keep your business alive. These are 4 general assets for every business to consider as priorities.
Above all, protect your workers and customers first. Business and profits may come and go, but human life is precious and irreplaceable. Always think of the different ways to keep your team happy, through benefits, reasonable hours, and substantial pay. And keep your customers happy by offering generous return policies or money-back guarantees. No matter how you do it, there’s always a way to keep everyone involved happy and protected.
Countless businesses store sensitive records of their customers, including addresses, financial information, even personal preferences. Keeping data safe is of utmost importance as this helps you jump start your business back up should there be any issues. Create backups of your data and hire professionals to implement secure data systems. The initial investment for protection is minor compared to the fines involving a data breach.
From computers to cash registers, the equipment that your business uses are important assets in generating income. Ensure that your supplies, equipment, inventory, and spaces are locked, protected, and insured in the event of a theft or natural disaster.
4. Emergency Finance
Sometimes, you cannot predict what may devastate your business, like a hurricane or a pandemic. Having a savings account as well as pre-approved credit should be useful for your business when you need funds to help mitigate and respond to risks.
Contingency plans are worthless if they are not properly communicated to the team and to customers. That is why every contingency plan must have an accompanying communication plan to align workers with company values and prevent chaos.
To employees, it’s vital that everyone in the company understands the overall contingency strategy, and to get buy-in from leaders as soon as possible. Consider a simple retail store affected by an economy in recession. Without proper communication from their leaders, employees may be confused and angered by the retailer’s decision to reduce pay or close stores. This can be avoided by working with HR to develop a clearly written letter to each employee, as well as frequent meetings discussing contingency plan options.
To customers, contingency plans can quickly be perceived as a red flag if not handled correctly. While maintaining a website or various social media accounts has made it easier to communicate than ever before, you also run the risk of being heavily criticized. Just look at how Greenpeace attacked Nestle’s use of palm oil. Nestle lacked the experience to formulate a swift response, and took a beating in sales and public perception. Consider how your business may be negatively affected by a backlash, and how a contingency plan may turn a risk into an opportunity.
Why Create a Contingency Plan?
Creating a contingency plan means creating an actionable strategy when certain problems arise, especially when they are out of your control. Your ability to continue functioning as a business depends on how well you’ve prepared for these unlikely scenarios. From earthquakes to typhoons, you must consider what you must do in order to protect your people, property, and reputation.
Changes in the economic landscape will also force businesses to be more nimble and adaptive. The world has experienced financial disasters such as market crashes and economic depressions. As a consequence, you must also be able to respond adequately to inflation of materials and labor to ensure that your business does not lose money more than it can handle.
Creating the Contingency Plan
Hopefully, we’ve convinced you of the importance of having a contingency plan for your business. Now it’s time to brainstorm and implement what you’ve learned.
After identifying the potential risks, start to prioritize them in terms of risk level and difficulty of response. Consider your type of business and assess what you can do in order to mitigate these risks or if these risks are a non-factor for you.
If you manage a team, be sure to make them aware of important details of the plan. Obviously there is confidential information that not everyone should know but it’s best to be transparent as much as possible. Conduct team training and repeat annually for new and veteran members to stay up to date. The company that stays prepared will be ready for almost anything that comes their way.
At Novel Coworking, the health and safety of our clients and employees is our top priority. We are adhering to the recommendations of the World Health Organization and local health authorities regarding the prevention of the Coronavirus (COVID-19).
Updates for week of 3/16 – 3/20:
Novel Coworking will remain open this week. Our clients have 24/7 access as usual, but will need their keycard or fob to enter the building.
Our janitorial service will be increased and supervisors will be signing off on a cleaning & disinfecting checklist daily.
Conference rooms will be unlocked, and we encourage clients to use the Novel Coworking app to book time slots to avoid double-booking. We will not be charging clients for conference room time this week (3/16 – 3/20).
Our Center Staff will be handling all essential tasks. We understand clients may not feel comfortable coming into the business center to collect mail. Upon request and until further notice, Novel Coworking is willing to forward clients’ mail. We are happy to provide this mail forwarding service at no charge this week (3/16 – 3/20).
We recommend social distancing. If a client is a coworking member and would like to use a vacant office to avoid contact with others, for a limited time, we’ll open a private office for free if we have one available.
Across all Novel Coworking buildings, we are taking at minimum the following steps:
Making sure all common area surfaces are clean and hygienic
Cleaning kitchens, bathrooms, and common area desks and tables with disinfectant daily. Spray Lysol Disinfectant on common area door handles and building entrances/exits
Encouraging customers to disinfect personal office surfaces (desks and tables) and objects (telephones and keyboards) daily
Promoting regular and thorough hand-washing by employees, contractors, and customers
Putting sanitizing hand rub dispensers in prominent places around the center. Refill regularly
Displaying posters promoting hand-washing (attached). Deliver posters via app communication weekly
Making sure staff, contractors, and customers have access to places where they can wash their hands with soap and water
Promoting good respiratory hygiene
Displaying posters promoting respiratory hygiene (attached). Deliver posters via app communication weekly
Advising employees, contractors, and customers to stay home (or work from home) if they experience COVID-19 symptoms including low-grade fever (99 degrees F)
We will continue to monitor the situation closely and update protocol as needed. During these turbulent times, Novel Coworking will be working hard to limit the disruption to our valuable clients and their business.
When it comes to working in a shared office space, there are written and unwritten rules. Some rules may be obvious, others less so, but following them closely can lead to stronger professional relationships with your team and more fulfilling experiences at work.
Let’s explore the best ways you can become a better coworker through your office etiquette.
1. Be mindful of others
Although a shared office space is quite different from a traditional working environment, people are still trying to get work done. No matter what you’re doing, keep in mind how your work may be indirectly affecting (or annoying) others.
Taking an extensive phone or Skype call in an open area can be loud and distracting to others around you. Schedule a private office space or reserve a conference room ahead of time. If the call is last minute, step outside of the main area, use headphones, or lower your voice. The same goes for personal calls.
Stepping away from anyone who seems hard at work isn’t a bad idea. Noise isn’t the only thing to be aware of, consider how much space you’re using, or if your food may be giving off a strong odor. Being cognizant of how your actions impact others around you is one of the golden rules of open office space etiquette.
2. Communicate more clearly and openly
Shared office spaces are great for generating new ideas or sparking thoughtful conversations with others. Showing your face in the open area and working with your deskmates is a great way to find new business opportunities or just to meet new people at your office.
The key is being open to introducing yourself to new people, whether at a special event or by the coffee machine. Ask people about the work they do, any events they may be participating in, or just how their day is going. It’s not as hard as it seems.
That being said, do not be afraid to let others know if you have a deadline and cannot participate in an activity or a quick brainstorming session with a friend. Communication is key, even if you are not working directly with someone.
3. Invite passionate debates, avoid personal conflicts
Offices are naturally tense environments, and coworkers are bound to clash or argue. This isn’t necessarily a bad thing. In Patrick Lencioni’s 5 Dysfunctions of a Team, fear of conflict can lead to the avoidance of constructive debates. He writes:
“All great relationships require productive conflict in order to grow. Unfortunately, conflict is considered taboo in many situations, especially at work. And the higher you go up the management chain, the more you find people spending inordinate amounts of time and energy trying to avoid the kind of passionate debates that are essential to any great team.”
But when arguments turn personal, the conflict becomes less about the work and more about attacking each other. This should be avoided at all costs. If you are to have a passionate, even heated conversation with someone, make sure to keep it professional.
4. Come prepared and ready to work
No one likes working with someone who is two steps behind or constantly forgetting things. When going to a shared office space, be sure that you wear the proper dress code and have all the tools necessary to get your work done. If listening to music helps you focus, remember to bring your headphones. Some people even bring their own laptop stand, notebooks, pens and pencils, and laptop mouse.
Another thing to remember: just because it is called a shared office space does not mean that everything is meant to be shared. It’s important to always ask permission before using people’s chargers or equipment.
Nobody likes a dirty and disorganized deskmate. No matter how busy you or your team become during the day, there’s no excuse for leaving a messy workstation.
Remember to take your belongings with you after using a desk. Clean, pack or discard any food or dinnerware after eating. Return any office supplies you may have borrowed from the building staff or your nearby deskmates.
Between all the deadlines and meetings, it can be easy to forget to take care of one’s health. We are quick to throw ourselves into working overtime or skipping lunch to stay productive. Help each other out by developing healthy habits and checking in on each other frequently.
Every once in a while, ask how your deskmate is faring with their work, and see if you can help take anything off their plate. If you see them particularly exhausted or depressed, talk to them, encourage them to take a break, or even leave early.
Never let work get in the way of someone’s well-being. The best office environments are the ones where everyone is excited to come in each day.
7. Respond to calls and messages more frequently
If you’re not in the office or working somewhere else, responsive communication is key. It ensures that you are both on the same page, even if you aren’t in the same room.
Whenever you receive a call, email, or text message, aim for a reasonable and consistent window of time for a response. For some that may be within one to three hours. The window is entirely up to you, but it’s essential you stick to it.
If you don’t think you’ll be able to respond in a timely fashion, create an auto-response email, such as when you are out for a vacation or in an important meeting. Doing so will help set expectations for your coworkers.
8. Be punctual to meetings
Be on time. Whenever you are late, even by a few minutes, you are signaling to someone that you do not prioritize their time. Traffic, late trains, and other obligations always get in the way, so prepare accordingly.
There’s an old quote that goes: “If you’re early, you’re on time. If you’re on time, you’re late.” That may seem like an extreme concept, but it may help you take punctuality more seriously. When in doubt, set an alarm and plan on being there fifteen minutes early, just in case anything comes up.
9. Praise hard work and major accomplishments
The day-to-day work can become so consuming that we forget to celebrate the small victories. But it’s vital to congratulate your coworkers on their work, whether they worked extensively on a certain project, or they pass a milestone such as a first anniversary.
Write or draw a quick note. Hand them a card. Or simply say directly. There are several ways you can show your appreciation without spending a fortune. A little can go a long way.
10. Master small talk, not gossip
Everyone has their own opinion of small talk, but the truth is that it’s an essential part of socializing with just about anyone. The best way to approach small talk is to be as genuine as possible. Be curious about your coworkers. Ask about their weekend, their plans for the night, their hobbies and interests outside of work.
There is a line you shouldn’t cross— make sure you never disparage or harass another coworker, even if they aren’t present. Nothing is worse than being known as the office gossip or creep. It lowers team morale and creates unfounded rumors. Rise above petty gossip or unwarranted advances and instead praise other coworkers genuinely.
Observing Shared Workspace Etiquette
The coworking experience depends heavily on the people who adhere to the open office space rules and etiquette. Those who follow the rules and etiquette, the ones who make and take every opportunity to treat others politely and keep their space clean, tend to work more efficiently and have a more satisfying office experience. Check out some of the office etiquette rules around the world in the infographic below.
Pack your bags, because your next office space may be in the Bayou City. In 2018, Houston was listed as one of the top-rated cities to work in by Indeed, a testament to the city’s growing economy and diverse population.
If you’re thinking about finding a beautiful Houston office space for rent, then you’ve come to the right place. We’ll cover just how amazing it is to work in this city, along with some tips for finding your first space.
The benefits of renting office space in Houston
Having an office space in Houston can be a major advantage for you and your business. Here are just a few reasons why.
Over the past few years, Houston has developed a reputation as a global city. Not only is it the most populous city in Texas (4th most populous in the country), but it is also one of the most diverse populations in an American metro area, with nearly one in four Houstonians who are born abroad. The city features 90 consulates, two international airports, and the second busiest seaport in the nation, making it a crossroads for the international business community. Getting an office in Houston would help create a sense of professionalism and productivity for foreign customers and locals alike.
2. It’s an industrial powerhouse.
Houston is known as the country’s “energy hub.” The city is responsible for one-third of the country’s oil and gas extraction jobs. Houston’s petrochemical industry is valued at 15 billion USD, the largest in the nation, while its manufacturing industry is valued at 100 billion USD, offering the most manufacturing jobs in the country. Finally, Houston is home to the Johnson Space Center, NASA’s largest R&D facility, and the second-largest employer and contractor in the area. Businesses in the energy or engineering industries would find themselves right at home in Houston.
3. It’s a creative oasis.
Los Angeles is probably the first city that jumps to mind when it comes to entertainment. But artists and creatives are increasingly migrating to Houston for its cultural environment. It happens to be one of the few cities with permanent, professional, resident companies in the four major art disciplines–opera, ballet, music, and theater– as featured by the Houston Grand Opera, Houston Ballet, Houston Symphony Orchestra, and The Alley Theatre and Theatre Under the Stars, respectively. The city also hosts about 21,000 arts and cultural programs each year. Creatives won’t find a better chance for networking and expanded reach for their brand outside of Houston.
4. You don’t have to pay state or personal income tax.
That’s right–although taxed at the federal level, you don’t have to worry about paying the state. Foreigners are equally taxed as US citizens, regardless of their residency (the substantial presence test can determine your tax status). For freelancers, contractors, and consultants, this small bump in pay can make a tremendous difference in one’s overhead costs.
Best areas to have an office in Houston
Houston is an ever-growing cityscape, so naturally, you want to find the ideal neighborhood for an office space. But instead of asking about the best area for an office, start by considering your own business needs. In particular:
– Where are your clients located? This depends heavily on the nature of your business. If you service IT firms overseas, then ample physical space may not be crucial. On the other hand, if your customers happen to be actors or other entertainment-based contractors, you’d ideally want to be in a culturally relevant part of town.
– Where do your team members live? Imagine the commute from your team’s perspective. How will they get to the office from their apartment or house? Some spaces in the city are more accessible via public transportation than others.
– What do you need in an office? Many technology firms require a conference room to conduct remote meetings, while some content creators value the spaciousness of an office. Consider your top three qualities you need in an office to help in your decision making.
Novel Coworking, for example, has two locations in the Downtown Houston area: one in the Theater District, and one on Main Street. Both locations offer amenities that Novel Coworking is best known for: direct fiber internet, an espresso bar, conference technology, and much more.
Want to tour Houston from the comfort of your chair? Watch Island Hopper TV’s 15-minute video of the Downtown and Midtown Houston area.
Houston office space market statistics
How much does buying office space cost? How much do other companies pay for office space in Houston? And what about other amenities in the workplace? Here are a few quick facts and stats you should know if you’re looking to buy a Houston office space.
– The average monthly office price per person is $130/month (LiquidSpace)
– There are over 2,886,189 square feet of space throughout the city. (LiquidSpace)
– Employment increased to a 3.3% annual growth rate in the quarter ending May 2019. (NAI Partners)
– Citywide leases and renewals have increased, while office space vacancy has risen slightly. (Houston Business Journal)
– Houston’s Class A rentals per square foot have decreased in price between 2017 and 2018. (The Tenant Advisor)
How to find the ideal office space
1. Start by asking yourself how much space you will need. Do you have a large team working on multiple aspects of your company? You may want to look into an office suite or multiple private offices. Or maybe you only have one or two other team members, in which case a single private office, shared workspace, or coworking space is all you need. Solopreneurs will want to consider a dedicated desk, a desk that only they have exclusive access to in a coworking environment.
2. Start your search early in the year. Many tenants leave it last minute to find an office space, only to see it snapped up by an equally interested company. Start your search months ahead, and create a shortlist of the best spaces. Signing an agreement will take a few minutes, but research, tours, and moving will take weeks.
3. Tour the location in person. Most places will allow you to visit and walk through the spaces yourself. If this is an option, go for it! Not only will you be able to visualize your team within the space, but you can also get a general vibe of the area as well, something you can’t get online. Some things to keep in mind: how far the commute is, what amenities are available (such as meeting room access), nearby restaurants and points of interest, and anything else that might come to mind.
4. Ask the current tenants. Ask your friends and relatives for their opinion. They might already have a membership with one of the office spaces you’re considering, and they may be able to give you a more honest account of that environment. If you haven’t already, check reviews online and see what other people are saying. Weigh each person’s comment carefully— does their experience positively or negatively affect your ultimate decision?
5. Negotiate the terms. Prices will be fixed on certain things, but you can almost always negotiate the final signing fee depending on the terms of the contract. For example, signing longer-term agreements may result in a lower monthly rate. Be on the lookout for special events and location openings, where companies tend to offer a free month of rent or a similar deal.
Each person and business will have their own set of criteria and journey in finding the perfect office space. Remember, the most important thing is to review your own business’s needs and limitations and find a space compatible with your criteria.
Novel locations across the nation offer a variety of office space solutions, from private offices and coworking for 1-20 team members to office suites for teams with over 100 members. Visit our Novel Coworking Houston to learn more about what Novel Coworking can do for your business!
Company culture doesn’t always get the attention as other areas of the business, but it’s just as important because it influences almost every discipline from operations to sales.
But what makes up the culture of a company?
In its essence, company culture refers to the shared set of values and ideals within an organization. It’s what brings character and personality to a brand name.
It can be influenced by:
Team members – what are their shared values and ideals? A culture is created by the people.
Mission statement – what is the organization’s collective goal?
Values and ethics – what is considered important or pointless? Acceptable or unacceptable? Right or wrong?
Environment – where does the company work? How do space and amenities affect people’s behavior and mindset?
Why is the culture of a company important?
Organizations in any industry experience change every day. The one constant is the company’s culture- the highest standard expected of each individual, and the values that glue everyone together. Company culture is more than a collection of words, its a collection of ideals.
Culture pervades every aspect of professional life, even though it’s not always apparent. For example, if an employee has a birthday, the way that the rest of the team treats that individual can represent the company’s culture. Similarly, if the team is hostile to one another, that may come out in customer interactions.
Whether it’s a simple interaction or a major initiative, culture plays an important role in unifying and directing people.
So how do you describe the culture of your business or the culture of the workplace? That might not be easy questions to answer, so we’ll cover a few steps on how to refine your culture messaging.
Brainstorm your brand’s top core values
Gather the key stakeholders of the brand in a room and come up with the top 20 values of the brand. Then narrow them to 10. And then again to five, until you have three left. While the others are still important, focusing on three main values will be easier to embed in the brand’s identity.
Start with the team
Find people that aren’t just qualified, but exemplify the brand’s core values. In most cases, you can train the individual to become proficient with a certain program or process, but you can’t train them to follow core values. During the interview process, picture how that person might behave with the team or under pressure. Would you still hire them?
The best way to learn about the top values of your company is not just to ask, but to observe. Watch your team at work or at events and try to find the best aspects of their personality. Chances are these personalities and traits are what influence your current culture.
Listen to feedback
And not just to your team, but to your customers and partners as well. Read the reviews (as hard as that may be) on Google or Amazon, or whatever website your business may be rated on. What do others say about how your team’s interactions? Criticism can be difficult but can also be opportunities for change.
Measure, Evaluate, Revisit
It’s not enough to write down the values, you have to actually uphold them! Set milestones to check in with your team and see how closely the values are being followed. Send out anonymous surveys to get real opinions on how well the values are implemented, and how they might be improved. Use that feedback to build upon the values you created.
10 Attributes to Assess Your Company Culture
Communication – The interactions between your team is in itself an example of the company culture in effect. Observing how your team discusses both professional and personal matters can give you a better sense of how the culture is implemented. If the culture is creative, collaborative, and upbeat, chances are that interactions at work will reflect those values.
Feedback – Praise is all well and good, but if you really want to measure a culture’s efficacy, you must stay cognizant of how the company handles even the most critical feedback. Companies with well-realized cultures understand how to respond and act on criticism while staying consistent with the brand’s voice and personality.
Goals – Culture is as much about setting objectives and creating plans of action as it is about how people interact. Some cultures place high importance on excellence and prestige, while others are about moving fast and innovating.
Purpose – Organizational culture is heavily rooted in meaning. Without it, the company’s employees would not have a reason to come in each day, let alone stay long term. A good way to test whether your company’s purpose is clearly conveyed is to ask every person on the team what they believe the purpose is, and how they interpret it. Depending on the responses, you may have to fine-tune the language to ensure it is clear as it is inspiring.
Decision Making – Culture can also dictate the best course of action to take when faced with a certain dilemma. Nordstrom, the luxury department store chain, defines their philosophy in a simple way: “Use your own initiative to provide customers with exceptional levels of service. You’ll never be criticized for doing too much for a customer, only for doing too little.” While other brands force adherence to a rigid process, Nordstrom employees are encouraged to be their selves, as long as it benefits the customer in some way.
Responsibility – Everybody should be accountable for something within an organization. To understand why, look no further than Apple’s example. For any project or initiative, there is a DRI (Directly Responsible Individual). Whenever there is an issue, a bottleneck, or a general question, the DRI is the person to seek out. The DRI ensures everything stays efficient and that communication stays as clear as possible.
Teamwork – Collaboration is often the key to a happier and more successful time in the workplace. You would be hard pressed to find a culture that doesn’t involve teamwork and collaboration somehow in their values. How well does your team mesh together? What is their chemistry like? How can you encourage them to work together even more?
Trust – Teamwork, communication, and respect… none of these values would even be possible without first having a shred of trust for your coworker or leader. How much does your team believe in the strengths of one another? Trust forms the foundation for any social interaction, especially in the workplace.
Adaptability – Cultures that are set in stone do not age well. The world today is very different than it was ten years ago, twenty years ago, and it’s vital that a company culture is continually revisited to be relevant to the times. Your company culture should have an open mindset, open to change and new developments, if it truly wants to stay competitive.
20 words to describe company culture
Below are a few words used by companies to describe their culture in a positive light:
A Higher Standard
Company culture and values act as the north star for a business, guiding the team during tough times. It’s easy to shrug off company values as a low priority item, but doing so only leads to further ignorance and conflicts in the workplace.
Take the time to make the company culture a priority. The lasting effects of a well planned, fairly enforced value system can cause ripples beyond the business and beyond the workplace.