Millennials represent the largest and most influential generation in our global workforce. Known for being technologically literate, collaborative, and creative, millennials introduce new ideas and processes that help elevate brands to modern standards. Companies that find ways to attract and engage millennials will likely see greater success in their sales and in their daily business.
Implement modern tech in the office
Millennials are the first generation to grow up with the Internet. They tend to use their phones frequently, and check social media and email multiple times every hour. Instead of trying to ban or restrict the use of these technologies, find ways to incorporate technology into the process, like supplying a dedicated work phone or using social media to help promote the brand. You’ll find that millennials learn quickly and will actually end up getting more done.
Design the space with a balance of privacy and collaboration
Engage millennials with a modern workplace and ditch the cubicle completely. If you care about making millennial employees happy during their time at work, create a space that they can retreat to and focus on work, while offering an open public space where they can have lunch or chat casually with coworkers. Giving that flexibility to choose between the two can make a world of difference. Learn more about Novel Coworking’s private offices and open coworking spaces here. From creativity to networking, there are several benefits to an open workspace design.
Build a responsible and inviting company culture
You’ve heard it multiple times before and with good reason. Millennials are not the type to chase a salary if they know the work will make them miserable. Instead, they care much more about a solid culture, including healthy work-life balance, benefits, and a positive CSR (corporate social responsibility) program. If your business can’t provide the same salary as a larger brand, consider focussing on company culture.
Encourage healthy habits in the workplace
In a world driven by automation and computers, many employees spend their days staring at a computer screen and neglecting their own health. Companies have a responsibility to ensure that their employees are mentally and physically healthy. Offer healthy office snacks, gym membership discounts, or outdoor meetings. Check out our previous post on developing healthy habits in the workplace.
Offer flexibility in work routine
Millennials tend to adopt the mindset, “I don’t care how it’s done, as long as it’s done on time.” Instead of forcing your employees to follow a rigid structure and routine, offer some leeway in how they complete their work. For some, that might mean the opportunity to get to work from home. For others, it might mean coming in later in the day and working into the evening, or coming in and leaving earlier. Listen to your employees feedback on how they would like to work, and as long as their results are positive, give them the freedom and flexibility they desire.
Today’s biggest brands, such as Google, Facebook, and Apple, have seen the impact of millennials on their workforce. Despite all the misconceptions around their generation, when treated the right way, millennials have a lot to offer your business. The question becomes what your business can offer to millennials.
To read other guides and tips for engaging your workforce, visit the Novel Coworking blog today.